STRATEGY · ANALYTICS · ACCESSIBILITY
Thoughtful design.
Useful data.
Work that gets done.
I combine thoughtful design, practical strategy, and data-driven insights to create digital experiences that are clear, accessible, and useful.
Featured Case Studies
A few projects where strategy, design, and data came together to solve real problems.
WEB STRATEGY · SEO · ACCESSIBILITY
Elevate Website Experience
Redesigned key digital experiences to improve usability, accessibility, SEO, and create clearer paths to action for members.
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EMAIL STRATEGY · UX · ANALYTICS
Member Email Experience
Planned, designed, tested, and implemented member email journeys focused on clarity, usability, engagement, and measurable performance.
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DATA · ANALYTICS · REPORTING
Marketing Performance
Built clear, actionable dashboards that turned marketing data into useful insights for tracking performance, identifying trends, and supporting decisions.
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Analytics Snapshot
Turning data into clear, actionable insights.
I analyze performance across key channels and platforms to understand what is working, what’s not and where to focus next.
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Users & Traffic
+28.6%
Website Performance
Page Views
+28.6%
Website Performance
Conversion Rate
+28.6%
Website Performance
Reporting
+28.6%
Website Performance